Tips From Forrester's Online Community Playbook with guest speaker Kim Celestre of Forrester Research, Inc.

Presenter(s): Kim Celestre, Senior Analyst, Forrester Research, Inc.
Skill Level: Beginner
Target Audience: Marketers and Business Decision Makers

Are you ready to transform your site into an energetic, interactive hub of information and collaboration? Join us as guest Kim Celestre of Forrester Research shares how to establish a healthy and active online B2B community that delivers value to prospects, customers, and employees.

Tips from the Playbook include how to:

• Develop a comprehensive strategy


• Organize internal resources to meet objective


• Learn from the best practices of other companies


• Set the appropriate metrics to measure and monitor ongoing
  
  
  community health

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