Hi Jeff,
Too easy! Don't worry I think about other countries. You can change evrey strings inside the Store module with the standard DNN language editor. Go to Host > Languages > Language Editor, then in the tree to the left expand Local Resources > DesktopModules > Store > App_LocalResources and select ProductDetail.ascx.resx. In the right part, you will find the resources like HeightText.Text, LengthText.Text, SurfaceText.Text and so on. Modify the unit and save, but DO NOT remove the {0}. This is used for insert the value in the text.
Concerning the templating system, by default the template files, css and images are located inside the folder ...\DesktopModules\Store\Templates. If you need a different style for each portal using the Store module, go to the Store Admin module and check Portal Templates. In this case all needed files are copied inside ...\Portals\n\Store\Templates (where n is the portal number). By default, for display products by category the template ProductList.htm is used. You can copy this file to an other file name, then modify it. This is just HTML and tokens, if you don't want the thumbnails delete the line <td class="NewProduct-Image">[IMAGE]</td>. If you want display the description, replace the token [SUMMARY] by [DESCRIPTION] and so on. When this will be done, select Settings in the menu module of the Catalog. In the section Catalog Settings > General Settings > Category Product Settings, choose your new template file name in the List Template combobox.
Here the list of available tokens: IMAGE, MANUFACTURER, MODELNUMBER, MODELNAME, TITLE, LINKDETAIL, LINKDETAILIMG, SUMMARY, WEIGHT, HEIGHT, LENGTH, WIDTH, SURFACE, VOLUME, DIMENSIONS, PRICE, VATPRICE, PURCHASE, PURCHASEIMG, ADDTOCART, ADDTOCARTIMG, DESCRIPTION, LOCALE, TEMPLATESBASEURL, IMAGESBASEURL, PRODUCTDETAILURL. Every token must be surrounded by brackets, like [IMAGE], [MANUFACTURER] and so on. I think that the names are clear?
Gilles