eCommerce is a requirement for most businesses and organizations today. While many companies sell products and services online, few have made the transition to social eCommerce. This session will focus on how you can leverage DotNetNuke 6.2 social features for your eCommerce site. Topics covered will include: * Using product reviews to encourage social collaboration * Integrating social media with your eCommerce site * How to use DotNetNuke 6.2's Social Groups to drive more sales * Examples of other online retailers use of social You will be able to apply many of the concepts presented regardless of the DotNetNuke module you use for eCommerce software - although we will demonstrate some specific examples using DotNetNuke, InnestoNuke and AspDotNetStorefront.