Did you ever have a complaint from your customer that your carefully designed DNN based site runs slow? What can you do to maximize the performance? This session covers aspects from the top (page design, skinning) via host settings, Caching, DNN installation, IIS settings to the basics parts in your SQL server database and installation and the options that are available in the Professional Editions of DNN compared to the Community Edition. Also, some tips for continuous and automatic run-time performance will be illustrated. Get ideas how you can give your customer the best DNN performance possible, without changing hardware.