Marketers at Mid-Sized Companies: Hear from an Expert Panel

Recently, DNN published a research report that studied marketers at mid-sized companies. We defined “mid-sized companies” as those with 50 to 5,000 employees. To condense our research down to three words: “Marketing Got Complicated.” While marketing is complicated for all of us, the complexity is particularly keen in mid-sized companies, where expectations are still high, but resources, budget and staff are limited.

Register for Our Webinar

We’re hosting a webinar on May 15, 2014 at 9am PT (12pm ET). We’ll summarize key findings from the report, then ask an expert panel of marketers for their insights and advice. Register for the webinar now, then join us on May 15^th.

Meet the Panel

I’m excited about the expert panel that we recruited. I’ll serve as the moderator of the webinar, which will unfold as a panel discussion. Let’s get a chance to meet each of them.

Sandra Zoratti, CMO and Author of Precision Marketing

I met Sandra through a common connection. She’s a CMO and author of the book “Precision Marketing: Maximizing Revenue Through Relevance.” While browsing through the book’s page on Amazon, I noticed this quote from Joe Pulizzi of Content Marketing Institute:

"Today's marketers can't survive without developing valuable, compelling and relevant content to customers at the right time. Precision Marketing uses some of the best research on the planet to show you why, and how, to leverage the right information to substantially grow your business. Read this book…then give it your CEO."

I plan to ask Sandra about developing compelling and relevant content from the point of view of a mid-sized company. Because they have far less resources than their enterprise-sized competitors, what smarts can they use to prevent “content shock?”

Ian Gertler, CMO at Symplegades

I met Ian via Twitter. We tweet about similar topics and ended up following each other. I noticed that Ian is a Yankees and New York Giants fan: two of my favorite teams (I’m originally from New York). We’d interact from time to time on Twitter.

Earlier this year, Ian turned up in research we did with Leadtail, studying the habits and tendencies of mid-sized company marketers on Twitter. Ian made the list of Top 50 People Most Mentioned by Mid-Size Marketers on Twitter.

Attention: mid-sized marketers. We’re delivering. You mention Ian on Twitter and now you get to hear from him. Register now, so you don’t miss out!

Jeff Korhan, Author of Built.in Social

Like Ian, I met Jeff on Twitter. Also like Ian, Jeff and I traveled in similar circles (on Twitter) and tweeted about related topics. Jeff is the author of Built.in Social: Essential Social Marketing Practices for Every Small Business. Jeff helps businesses adapt their traditional growth practices to a digital world. I’m a loyal reader of Jeff’s blog, at JeffKorhan.com. I plan to ask Jeff about tips he shares in his book and how they can be adapted by marketers at mid-sized companies.

Scott Wilder, Global Nation Builder, Marketo

It’s a webinar for marketers, which is why we recruited the nation builder from Marketing Nation (Marketo). I met Scott a few years ago, while we were both at prior jobs. I read a piece that Scott recently wrote at CMSWire. His piece referenced similar research (about marketers) and provided a roadmap (of sorts) for Chief Marketing Officers (CMO’s). I’ll ask Scott to provide us withsimilar roadmap for marketers at mid-sized companies.

Tweet Us Your Questions

Got a question for the expert panel? Submit your question via Twitter. Simply include our Twitter handle (@DNNCorp) and our hash tag (#SimplifyMktg) in your tweet and we’ll share the question with our panelists.

Related Resources

1. Register for our webinar and hear from this expert panel.
2. Read our press release, “New Study Finds Marketers Drowning in Sea of Vendors, Technologies and Complexity.”
3. Download a copy of our report: Marketing Got Complicated: Challenges (and Opportunities) for Marketers at Mid-Sized Companies.